{"product_id":"redken-pure-lightening-cream-cream-bleach-162999","title":"Pure Lightening Cream — Cream Bleach","description":"\u003cp\u003eA rich crème lightener formulated to lift natural hair up to seven levels while preserving the hair’s lipid balance. Lumisilk-inspired technology delivers controlled, even application with a glossy finish and silk-like softness. Offered in two formulas—Power Lift with ammonia and an ammonia-free option—to suit professional or at-home lightening needs. The texture is creamy for predictable coverage and easier blending on mid-lengths and ends.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"162999","offer_id":46588145729694,"sku":"EJ04-162999","price":50.56,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.elliejules.ie\/products\/redken-pure-lightening-cream-cream-bleach-162999","provider":"Ellie Jules","version":"1.0","type":"link"}